TURNING YOUR IDEAS IN REALITY

Innovation

Innovation is best as a portfolio approach with a balance between short-term, predictable growth – incremental - and longer-term riskier bets - revolutionary. As Tim Brown describes in his book Change by Design, projects on the bottom-left quadrant (close to existing ideas) tend to be incremental in nature. They are important, and the majority of a company’s effort is likely to be put into this type of innovation. Examples of incremental innovation might include the extension of a successful brand or the next iteration of a current product. The aisles of any supermarket also provide countless examples of incremental innovation: each of the dozens of flavors of toothpaste came from a process of incremental innovation.

Innovation Starts with Creativity

There's a myth surrounding creativity, which you have it or you don't, and that it’s the job of “creative types” to generate new ideas. This could not be further from the truth. Creativity is like a muscle, something you can strengthen over time through focused practice. As today’s organizations strive to become more innovative and resilient, they must adapt their spaces and modes of working to encourage creativity and creative problem solving across teams.

            

Bring your ideas and let's work for you.

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